lululemon Sustainable Pop-Up Concept

BRAND RESEARCH

REP 1 — Brand Research & Concept Development

What lululemon Sells & Is Known For

lululemon is an athletic and lifestyle brand known for high-quality activewear. The brand sells leggings, sports bras, tops, shorts, jackets, pants, shoes, bags, and accessories. lululemon is especially known for clothing that can be worn for workouts and everyday life.

Visual Identity

lululemon has a clean, modern, and athletic look. The brand uses simple designs, neutral colors, black and white, and its signature red. Its stores also have a clean and organized appearance.

Key Brand Values

Movement
Wellbeing
Quality
Innovation
Community
Personal growth

Target Customer

lululemon’s target customer is someone who values an active lifestyle, comfort, quality, and style. They may wear lululemon for working out, going to class or work, running errands, traveling, or relaxing.

Visual References

PAGE 2 — CLIENT GOAL & SUSTAINABLE IDEA

The Client Goal

Customers often purchase different clothing for different activities, even when some pieces could serve multiple purposes.

The goal of this pop-up is to help customers create a more purposeful activewear wardrobe based on what they actually do.

The Idea: Purpose in Motion

One Wardrobe. More Ways to Move.

Purpose in Motion is an interactive lululemon pop-up that helps customers find versatile clothing that works for multiple activities.

Customers choose activities they regularly do, such as:

Yoga • Running • Gym • Work/School • Errands • Travel

The pop-up then recommends a small selection of lululemon pieces that can work for several of those activities.

For example:

Black Leggings
Yoga + Gym + Errands + Travel

Performance Tank
Running + Gym + Everyday Wear

Lightweight Jacket
Running + Travel + Everyday Wear

PAGE 3 — WHY IT WORKS

Brand Fit

This idea fits lululemon because the brand already creates versatile clothing designed for movement and everyday life. The interactive experience also fits lululemon’s focus on connecting with customers and helping them find products that fit their lifestyles.

Target Customer

The pop-up is for active customers who have busy lifestyles.

They might go from:

Class → Gym → Errands → Dinner

Work → Workout → Shopping → Home

These customers want clothing that is comfortable, stylish, and useful for more than one activity.

Sustainability

Purpose in Motion encourages more responsible fashion consumption by helping customers:

Buy fewer pieces
Choose versatile clothing
Wear their clothing more often
Keep products longer
Think about how they will use something before buying it

PAGE 4 — INITIAL POP-UP DIRECTION

Pop-Up Direction

Keywords

INTERACTIVE • MINIMAL • VERSATILE • ACTIVE • PURPOSEFUL

Customer Experience

The pop-up should feel simple, modern, and interactive.

Customers will enter the space and think about the activities they actually do during a normal week. They will then discover lululemon pieces that can work across several of those activities.

The experience should make customers feel like they are building a wardrobe that fits their lifestyle instead of simply buying more clothing.

Visual Direction

The pop-up will use:

Clean and minimal displays
Black, white, neutral colors, and lululemon red
Simple clothing racks
Mannequins showing versatile outfits
Interactive activity selections
Signs showing multiple ways to wear each product

PAGE 5 — MOOD BOARD

Purpose in Motion

One Wardrobe. More Ways to Move.

Overall Direction

Purpose in Motion creates an interactive shopping experience that shows customers how fewer pieces can do more. The pop-up encourages customers to build a versatile wardrobe around their real lifestyle while still creating a modern and exciting lululemon shopping experience.

INTERACTIVE • MINIMAL • VERSATILE • ACTIVE • PURPOSEFUL